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In a world full of logos, people follow faces.

Date: 06. October 2025
Author: Colin Indermaur
  • Photograph of Colin Indermaur sitting at a wooden table under soft, warm lighting, with a glass-blur overlay reading “In a world full of logos people follow faces.” The image captures a cinematic and minimal aesthetic, reflecting Colin’s personal brand — a blend of storytelling, creative direction, and authenticity. Colin is wearing a casual green shirt and looking to the side, embodying reflection and purpose. This photo represents the idea that brands today need more than visuals — they need human connection. It ties into Colin’s philosophy of helping entrepreneurs, creators, and professionals build personal brands that people remember, trust, and feel emotionally connected to. Shot in natural tones with intentional composition, it communicates Colin’s belief that true influence begins when a person dares to show their face behind their vision — merging creativity, storytelling, and leadership into a single frame.

Think about it.
You don’t remember a company because of its logo.
You remember the story that moved you,
the face that showed up,
the human behind the message.

We live in a time where trust is the most valuable currency.
And trust isn’t built by a design - it’s built by people who stand for something.

That’s why personal branding matters.
Because behind every business that grows fast,
every idea that spreads,
and every brand people truly feel connected to -
there’s a person.
Someone who decided to share their thoughts,
their values,
their work,
their face.

If you’re building something - a company, a movement, or a name -
don’t hide behind your brand.
Be the one who leads it.

Because in the end, people don’t follow logos.
They follow leaders.